Against the sweeping red rocks and luminous skies of Sedona, a new cultural tradition is preparing to bloom. Taking place June 26 through 28, 2026, FLEUR: Sedona International Festival of Fine Art and Wine will bring artists, vintners, musicians, chefs, collectors, and cultural leaders together for three days of intimate exhibitions, tastings, performances, and conversation. FLEUR is a true love letter to the American Southwest and the people who call it home.
The festival draws inspiration from the salon traditions of Europe, where artists, thinkers, musicians, and patrons once gathered around a common table to exchange ideas and experience culture together. FLEUR reimagines that tradition through a distinctly Southwestern lens, celebrating the region’s landscapes, agricultural heritage, creative communities, and enduring spirit of hospitality.
Rather than moving through a crowded, conventional festival, guests will be invited to slow down and become part of a gathering. Art, wine, music, floral design, food, and conversation will unfold together, creating experiences shaped as much by atmosphere and human connection as by what is presented. That philosophy is deeply personal for FLEUR’s Arizona-born mother-and-daughter founders, Verde Valley residents Toni Ross and Taylor. In March 2022, Taylor was diagnosed with severe diabetic retinopathy. Multiple surgeries, hemorrhages, and treatments followed, and while the treatments helped preserve some vision. Much of the central vision in her left eye is now gone, while the vision in her right remains limited. The experience transformed how she experiences the world. With sight becoming less certain, sound, texture, light, music, conversation, and atmosphere took on greater meaning.
Taylor found herself drawn toward creating memorable experiences rather than simply observing them. FLEUR emerged as an expression of that renewed purpose. While Toni brings the warmth, heart, and hospitality that have shaped their shared endeavors, Taylor has stepped more deeply into the festival’s creative and curatorial direction. Together, they are building an experience that invites guests to appreciate beauty through many forms and to recognize the people whose work gives that beauty shape. Those people are central to the FLEUR story. The inaugural festival is sure to be quite the event!
And we invite you to join the extraordinary community of artists and makers, including renowned Southwestern artist Amado Peña, floral artist Martha Aaron, Diné chef Justin Pioche from Chopped, wine ambassador James V. Monaci, world music composer and violinist Scott Jeffers, Omphalos Winery, Wölfe Cutlery, and culinary storyteller Christina Barrueta.
Anticus has also joined the festival as its Founding Cultural Partner. The respected Arizona gallery will curate a selection of works for Red Rock Reserve: Canyon Reverie, FLEUR’s private estate salon overlooking Sedona’s dramatic landscape. Anticus owner Phillip Payne will deliver a keynote address before the presentation of the FLEUR Honors and Awards, furthering the festival’s mission to connect artists, collectors, patrons, and cultural leaders in a meaningful setting. For Toni, her fond memories were of traveling there multiple times a year with family, looking for art at Tlaquepaque and other galleries, as the family collected Native American art. And both of them want to invite you to do the same.
The weekend will begin Friday evening with Southwest in Bloom at Essencia Farm, where Arizona wines, international selections, cocktails, art, and craftsmanship will be presented among gardens and flowering fields. On Saturday and Sunday, Galerie de FLEUR will serve as the festival’s cultural centerpiece, blending gallery exhibitions, wine tastings, floral installations, music, and opportunities to meet participating artists and vintners. Plus custom-designed medallions and winning wine amphoras for competition winners, made by acclaimed Phoenix ceramicist Andrew Smith of Augusta Pots. Saturday evening’s Canyon Reverie will bring guests to the Schroeder Estate for an elegant salon of art, wine, music, and culinary expression beneath the changing colors of a Sedona sunset. FLEUR is a celebration of the Southwest, but also of the human impulse to create, gather, and share. Most of all, it is an expression of gratitude for beauty itself and for the artists, musicians, winemakers, chefs, and cultural stewards who devote their lives to bringing more of it into the world.
fleurfestival.com
